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Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index
Buchkauf
Platform strategy, Laure Claire Reillier, Benoit Reillier
- Sprache
- Erscheinungsdatum
- 2017
- Einband
- (Hardcover)
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- Titel
- Platform strategy
- Sprache
- Englisch
- Autor*innen
- Laure Claire Reillier, Benoit Reillier
- Erscheinungsdatum
- 2017
- Einband
- Hardcover
- Seitenzahl
- 222
- ISBN10
- 1472480244
- ISBN13
- 9781472480248
- Reihe
- Kuratierte Auswahl
- Gower book
- Schlagwörter
- Handel
- Beschreibung
- Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index