The Jolt Effect

Autor*innen

• Matthew Dixon

Parameter

• 256 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Persönlichkeitsentwicklung
• Sachliteratur
• Unternehmertum
• Wirtschaft

Mehr zum Buch

"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"-- Provided by publisher.650

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Hardcover