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- 256 Seiten
- 9 Lesestunden
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"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"-- Provided by publisher.650
Buchkauf
The Jolt Effect, Matthew Dixon
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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