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The Cult of Creativity

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"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"-- Provided by publisher

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The Cult of Creativity, Thora Hird

Sprache
Erscheinungsdatum
2023
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(Hardcover)
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Titel
The Cult of Creativity
Sprache
Englisch
Autor*innen
Thora Hird
Erscheinungsdatum
2023
Einband
Hardcover
Seitenzahl
264
ISBN10
022665785X
ISBN13
9780226657851
Reihe
Bewertung
3,8 von 5 Sternen
Beschreibung
"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"-- Provided by publisher