Beyond customer satisfaction to customer loyalty. The key to greater profitability

Autor*innen

• Keki R. Bhote

Parameter

• Wirtschaft & Management

Mehr zum Buch

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

• Sprache: Englisch
• Erscheinungsdatum: 1996