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A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with action
Buchkauf
The CMO of People, Peter Navin
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The CMO of People
- Untertitel
- Manage Employees Like Customers
- Sprache
- Englisch
- Autor*innen
- Peter Navin
- Verlag
- Gruyter, Walter de GmbH
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 281
- ISBN10
- 3110752964
- ISBN13
- 9783110752960
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with action