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From start-up to world leader in two decades, this book explores the story of how Ren Zhengfei founded a telecom equipment-trading firm in Shenzhen, China, in 1987 with start-up capital of $5,000, which grew to become the largest telecom company in the world. It examines what Ren Zhengfei did differently, how Huawei reached the top spot, and why it is known as a "collective" rather than a private company. Through 14 years of meticulous research and 136 interviews with senior management and employees, the book reveals how Huawei's success lies in its ability to transform the intellectual elite into a cohesive group with shared values and resolve, while preventing a culture of subservience. This case study provides a unique glimpse into the workings of one of the world's most powerful companies.
Buchkauf
Huawei, Tian Tao, David De Cremer, Wu Chunbo
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Huawei
- Sprache
- Englisch
- Autor*innen
- Tian Tao, David De Cremer, Wu Chunbo
- Erscheinungsdatum
- 2017
- Einband
- Hardcover
- Seitenzahl
- 424
- ISBN10
- 9386062054
- ISBN13
- 9789386062055
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,6 von 5 Sternen
- Beschreibung
- From start-up to world leader in two decades, this book explores the story of how Ren Zhengfei founded a telecom equipment-trading firm in Shenzhen, China, in 1987 with start-up capital of $5,000, which grew to become the largest telecom company in the world. It examines what Ren Zhengfei did differently, how Huawei reached the top spot, and why it is known as a "collective" rather than a private company. Through 14 years of meticulous research and 136 interviews with senior management and employees, the book reveals how Huawei's success lies in its ability to transform the intellectual elite into a cohesive group with shared values and resolve, while preventing a culture of subservience. This case study provides a unique glimpse into the workings of one of the world's most powerful companies.