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The power of the purse : how smart businesses are adapting to the world's most important consumers - women
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"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics
Buchkauf
The power of the purse : how smart businesses are adapting to the world's most important consumers - women, Fara Warner
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The power of the purse : how smart businesses are adapting to the world's most important consumers - women
- Sprache
- Englisch
- Autor*innen
- Fara Warner
- Verlag
- Pearson
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 0131855190
- ISBN13
- 9780131855199
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,25 von 5 Sternen
- Beschreibung
- "Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics