The power of the purse : how smart businesses are adapting to the world's most important consumers - women

Autor*innen

• Fara Warner

Parameter

• 240 Seiten
• 9 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Hardcover