Total E-mail Marketing: Maximizing your results from intergrated E-marketing

Autor*innen

• Dave Chaffey

Parameter

• 296 Seiten
• 11 Lesestunden

• Handel
• Marketing & PR
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback