The CRM handbook : a business guide to customer relationship management
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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Sprache
- Erscheinungsdatum
- 2005
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- Titel
- The CRM handbook : a business guide to customer relationship management
- Sprache
- Englisch
- Autor*innen
- Jill Dyché
- Verlag
- Addison-Wesley
- Erscheinungsdatum
- 2005
- ISBN10
- 0201730626
- ISBN13
- 9780201730623
- Kuratierte Auswahl
- Addison-Wesley information technology series
- Kategorie
- Wirtschaft
- Beschreibung
- CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.