Cases in contemporary strategy analysis

Autor*innen

• Robert Morris Grant
• Kent E. Neupert

Parameter

• 369 Seiten
• 13 Lesestunden

• Wirtschaft

Mehr zum Buch

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in-depth international cases, with a focus on today’s technological advances. Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Paperback