Marketing Plans That Work
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This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
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Marketing Plans That Work, Malcolm McDonald, Warren Keegan
- Sprache
- Erscheinungsdatum
- 2002
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- Titel
- Marketing Plans That Work
- Sprache
- Englisch
- Autor*innen
- Malcolm McDonald, Warren Keegan
- Verlag
- Butterworth-Heinemann
- Erscheinungsdatum
- 2002
- ISBN10
- 0750673079
- ISBN13
- 9780750673075
- Kategorie
- Marketing & PR, Wirtschaft
- Beschreibung
- This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.