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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
Buchkauf
Does It Pay to Advertise?, John Philip Jones
- Sprache
- Erscheinungsdatum
- 1989
- Einband
- (Hardcover)
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- Titel
- Does It Pay to Advertise?
- Sprache
- Englisch
- Autor*innen
- John Philip Jones
- Verlag
- Lexington Books
- Erscheinungsdatum
- 1989
- Einband
- Hardcover
- Seitenzahl
- 380
- ISBN10
- 0669158976
- ISBN13
- 9780669158977
- Reihe
- Schlagwörter
- Handel
- Bewertung
- 4,35 von 5 Sternen
- Beschreibung
- What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.