100 Ways to Create a Great Ad

Autoren

• Tim Collins

Parameter

• Design
• Handel und Verkauf
• Kunst & Kultur
• Wirtschaft

Mehr zum Buch

Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.

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• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Paperback