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100 Ways to Create a Great Ad
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Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
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100 Ways to Create a Great Ad, Tim Collins
- Sprache
- Erscheinungsdatum
- 2014
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- Titel
- 100 Ways to Create a Great Ad
- Sprache
- Englisch
- Autor*innen
- Tim Collins
- Verlag
- Laurence King Publishing
- Erscheinungsdatum
- 2014
- Einband
- Paperback
- ISBN10
- 1780671687
- ISBN13
- 9781780671680
- Kategorie
- Kunst & Kultur, Hobby & Freizeit
- Beschreibung
- Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.