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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Buchkauf
Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Sprache
- Erscheinungsdatum
- 2001
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- (Paperback)
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- Titel
- Introduction to mass communication : media literacy and culture
- Sprache
- Englisch
- Autor*innen
- Stanley J. Baran
- Verlag
- Mayfield
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Schule
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.