Data-Driven Marketing

Autor*innen

• Mark Jeffery

Parameter

• 298 Seiten
• 11 Lesestunden

• Handel und Verkauf
• Management
• Sachliteratur
• Technologie, technik
• Wirtschaft

Mehr zum Buch

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Hardcover