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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
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I'm With the Brand, Robin Walker
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- I'm With the Brand
- Sprache
- Englisch
- Autor*innen
- Robin Walker
- Verlag
- Little, Brown Book Group
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- ISBN10
- 184529887X
- ISBN13
- 9781845298876
- Kategorie
- Wirtschaft
- Beschreibung
- Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.