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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Buchkauf
The Adweek Copywriting Handbook, Joseph Sugarman
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Adweek Copywriting Handbook
- Sprache
- Englisch
- Autor*innen
- Joseph Sugarman
- Verlag
- John Wiley And Sons Ltd
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- ISBN10
- 0470051248
- ISBN13
- 9780470051245
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Handbücher und Anleitungen, Psychologie, Marketing & Vertrieb, Schreiben, Kommunikation
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.