The Adweek Copywriting Handbook

Autor*innen

• Joseph Sugarman

Parameter

• Business & Management
• Handbücher und Anleitungen
• Handel
• Psychologische Thematik
• Sachliteratur

Mehr zum Buch

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback