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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Buchkauf
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Sprache
- Erscheinungsdatum
- 2006
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- (Paperback)
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- Titel
- National Image and Competitive Advantages
- Sprache
- Englisch
- Autor*innen
- Eugene D. Jaffe, Israel D. Nebenzahl
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 2,75 von 5 Sternen
- Beschreibung
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.