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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Buchkauf
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner
- Sprache
- Erscheinungsdatum
- 2020
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- (Paperback)
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