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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Buchkauf
How Brands Become Icons, Deborah Holtz
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- How Brands Become Icons
- Sprache
- Englisch
- Autor*innen
- Deborah Holtz
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Kategorie
- Wirtschaft
- Beschreibung
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.