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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
Buchkauf
Direct marketing and the law : what managers need to know, Arthur Winston
- Sprache
- Erscheinungsdatum
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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