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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
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Brand Relevance, David Allen Aaker
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Brand Relevance
- Sprache
- Englisch
- Autor*innen
- David Allen Aaker
- Verlag
- John Wiley And Sons Ltd
- Verlag
- 2011
- Einband
- Hardcover
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Kategorie
- Wirtschaft
- Beschreibung
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.