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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Buchkauf
Brand Relevance, David Allen Aaker
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Brand Relevance
- Sprache
- Englisch
- Autor*innen
- David Allen Aaker
- Verlag
- John Wiley And Sons Ltd
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 400
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.