Ausverkauft
Mehr zum Buch
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
Buchkauf
Taking Brand Initiative, Mary Jo Hatch
- Sprache
- Erscheinungsdatum
- 2008
- Einband
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Taking Brand Initiative
- Sprache
- Englisch
- Autor*innen
- Mary Jo Hatch
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2008
- Einband
- Hardcover
- Seitenzahl
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.