Data mining techniques in CRM

Autor*innen

• Konstantinos Tsiptsis
• Antonios Chorianopoulos

Parameter

• 357 Seiten
• 13 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Hardcover