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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Buchkauf
Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Data mining techniques in CRM
- Sprache
- Englisch
- Autor*innen
- Konstantinos Tsiptsis, Antonios Chorianopoulos
- Verlag
- John Wiley & Sons
- Erscheinungsdatum
- 2009
- Einband
- Hardcover
- Seitenzahl
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,8 von 5 Sternen
- Beschreibung
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.