Advertising: A Very Short Introduction

Autor*innen

• Winston Fletcher

Parameter

• 140 Seiten
• 5 Lesestunden

• Handel
• Ökonomie
• Psychologische Thematik
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback