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All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.
Buchkauf
The salesperson's pocketbook, Clive Bonny
- Sprache
- Erscheinungsdatum
- 2002
- Einband
- (Paperback)
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- Titel
- The salesperson's pocketbook
- Sprache
- Englisch
- Autor*innen
- Clive Bonny
- Verlag
- Management Pocketbooks
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 128
- ISBN10
- 187047192x
- ISBN13
- 9781870471923
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.