All the Right Moves

Autor*innen

• Constantinos C. Markides

Parameter

• 220 Seiten
• 8 Lesestunden

• Handel und Verkauf
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.

• Sprache: Englisch
• Erscheinungsdatum: 2000
• Einband: Hardcover