Mehr zum Buch
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
Buchkauf
Communication research measures : a sourcebook, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
- Sprache
- Erscheinungsdatum
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
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