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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Buchkauf
Managing Marketing Information, Nigel Piercy, Martin J. Evans
- Sprache
- Erscheinungsdatum
- 1983
- Einband
- (Paperback)
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- Titel
- Managing Marketing Information
- Sprache
- Englisch
- Autor*innen
- Nigel Piercy, Martin J. Evans
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 1983
- Einband
- Paperback
- Seitenzahl
- 223
- ISBN10
- 0709920261
- ISBN13
- 9780709920267
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.