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This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.
Buchkauf
The Essence of Marketing Research, Peter M Chisnall
- Sprache
- Erscheinungsdatum
- 1991
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- (Paperback)
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- Titel
- The Essence of Marketing Research
- Sprache
- Englisch
- Autor*innen
- Peter M Chisnall
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1991
- Einband
- Paperback
- ISBN10
- 0132848295
- ISBN13
- 9780132848299
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.