Powerful marketing on a shoestring budget for small businesses

Autor*innen

• Dee Blick

Parameter

• Marketing & PR

Mehr zum Buch

If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback