Ausverkauft, aber heiß begehrt!
E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
Autor*innen
Buchbewertung
Mehr zum Buch
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Buchkauf
E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- E-business and e-commerce management : strategy, implementation and practice
- Untertitel
- E-business and e-commerce management
- Sprache
- Englisch
- Autor*innen
- Dave Chaffey
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.