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The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.
Buchkauf
Essentials of Global Marketing, Svend Hollensen
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Essentials of Global Marketing
- Sprache
- Englisch
- Autor*innen
- Svend Hollensen
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 560
- ISBN13
- 9780273756545
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.