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Essentials of Global Marketing
Autoren
560 Seiten
Mehr zum Buch
The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.
Buchvariante
2012, paperback
Buchkauf
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