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Demystifying Marketing: A Guide to the Fundamentals for Engineers
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Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.
Buchkauf
Demystifying Marketing: A Guide to the Fundamentals for Engineers, Patrick Forsyth
- Sprache
- Erscheinungsdatum
- 2007
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- Titel
- Demystifying Marketing: A Guide to the Fundamentals for Engineers
- Sprache
- Englisch
- Autor*innen
- Patrick Forsyth
- Verlag
- Institution of Engineering & Technology
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 216
- ISBN13
- 9780863418068
- Kategorie
- Wirtschaft, Elektrotechnik
- Beschreibung
- Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.