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Strategic Social Marketing

Autor*innen

Jeff French
Ross Gordon

Buchbewertung

4,0(6)Abgeben

Parameter

450 Seiten
16 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on the evolution of social marketing in the 21st century, this publication offers valuable insights into effective practices and strategies. It emphasizes the importance of adapting to new understandings of behavior change, providing readers with practical examples and innovative approaches to enhance their marketing efforts.