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The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.
Buchkauf
Why Advertising Fails, Dan S. Kennedy
- Sprache
- Erscheinungsdatum
- 2021
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- Titel
- Why Advertising Fails
- Untertitel
- And How to Make Yours Succeed
- Sprache
- Englisch
- Autor*innen
- Dan S. Kennedy
- Verlag
- 2021
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN13
- 9781642253467
- Kategorie
- Alte Werbung
- Beschreibung
- The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.