UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autor*innen

• Johannes Robier

Parameter

• 132 Seiten
• 5 Lesestunden

• Business & Management
• Psychologie
• Psychologische Thematik

Mehr zum Buch

Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Hardcover