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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autoren

Johannes Robier

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Seitenzahl: 132 Seiten
Lesezeit: 5 Stunden

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Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.

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UX Redefined, Johannes Robier

Sprache
Erscheinungsdatum: 2016
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Titel: UX Redefined
Untertitel: Winning and Keeping Customers with Enhanced Usability and User Experience
Sprache: Englisch
Autor*innen: Johannes Robier
Verlag: Springer International Publishing
Erscheinungsdatum: 2016
Einband: Paperback
Seitenzahl: 132
ISBN13: 9783319370569
Schlagwörter: Wirtschaft, Psychologie
Beschreibung: Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.