Key Concepts in Marketing

Autor*innen

Jim Blythe

Buchbewertung

3,2(5)Abgeben

Parameter

Lehrbücher
Marketing & PR

Mehr zum Buch

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.