Scientific Advertising - Masters of Marketing Secrets

From the First Great Copywriter

Autor*innen

• Robert C. Worstell
• Claude C. Hopkins

Parameter

• 72 Seiten
• 3 Lesestunden

• Wirtschaft

Mehr zum Buch

Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Paperback