The advertising agency business : the complete manual for management & operation

Autor*innen

• Eugene J. Hameroff

Parameter

• Business & Management
• Handel
• Marketing & Vertrieb

Mehr zum Buch

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how

• Sprache: Englisch
• Erscheinungsdatum: 1998
• Einband: Hardcover