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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how
Buchkauf
The advertising agency business : the complete manual for management & operation, Eugene J. Hameroff
- Sprache
- Erscheinungsdatum
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The advertising agency business : the complete manual for management & operation
- Sprache
- Englisch
- Autor*innen
- Eugene J. Hameroff
- Verlag
- NTC Business Books
- Erscheinungsdatum
- 1998
- Einband
- Hardcover
- ISBN10
- 084423169x
- ISBN13
- 9780844231693
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,75 von 5 Sternen
- Beschreibung
- When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how