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Focusing on the cognitive processes behind user experience, this practical guide reveals how customer perceptions are formed in the mind rather than just on screens. It offers valuable insights for corporate leaders, marketers, product owners, and designers on conducting "contextual interviews" to gather critical information. Author John Whalen provides strategies for applying these insights to create exceptional, multisensory experiences that resonate with customers, enhancing product and service design.
Buchkauf
Designing for How People Think, John Whalen
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Designing for How People Think
- Untertitel
- Using Brain Science to Build Better Products
- Sprache
- Englisch
- Autor*innen
- John Whalen
- Verlag
- O'Reilly
- Erscheinungsdatum
- 2019
- Einband
- Paperback
- ISBN13
- 9781491985458
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Psychologische Thematik, Design, Technologie
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- Focusing on the cognitive processes behind user experience, this practical guide reveals how customer perceptions are formed in the mind rather than just on screens. It offers valuable insights for corporate leaders, marketers, product owners, and designers on conducting "contextual interviews" to gather critical information. Author John Whalen provides strategies for applying these insights to create exceptional, multisensory experiences that resonate with customers, enhancing product and service design.