Omni-Channel Retail and the Supply Chain

Working Together for a Competitive Advantage

Autoren

• Paul Myerson

Parameter

Seitenzahl

266 Seiten

Lesezeit

10 Stunden

• Marketing & PR
• Ökologie & Umwelt
• Technik & Maschinenbau
• Wirtschaft

Mehr zum Buch

Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.

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• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Hardcover