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Parameter
- 266 Seiten
- 10 Lesestunden
Mehr zum Buch
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.
Buchkauf
Omni-Channel Retail and the Supply Chain, Paul Myerson
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Omni-Channel Retail and the Supply Chain
- Untertitel
- Working Together for a Competitive Advantage
- Sprache
- Englisch
- Autor*innen
- Paul Myerson
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 266
- ISBN13
- 9780367641979
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Wissenschaft & Mathematik, Ökologische Thematik, Ökologie, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.