The myth of excellence : why great companies never try to be the best at everything

Autor*innen

• Frederick A. Crawford
• Ryan Mathews

Parameter

• Business & Management
• Handel
• Management
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Hardcover