Ausverkauft, aber heiß begehrt!
Parameter
- 553 Seiten
- 20 Lesestunden
Mehr zum Buch
In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a
Buchkauf
Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Effective marketing. Creating and keeping customers in an e-commerce world.
- Sprache
- Englisch
- Autor*innen
- William G. Zikmund, Michael D. Amico
- Verlag
- South-Western
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 553
- ISBN10
- 032406392x
- ISBN13
- 9780324063929
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a