Billions : selling to the new Chinese consumer

Autor*innen

• Tom Doctoroff

Parameter

• 240 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Hardcover