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Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.
Buchkauf
Museum Branding, Margot Wallace
- Sprache
- Erscheinungsdatum
- 2024
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- (Hardcover)
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- Titel
- Museum Branding
- Untertitel
- Reimagining the Museum
- Sprache
- Englisch
- Autor*innen
- Margot Wallace
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 280
- ISBN13
- 9781538185506
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.