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Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.
Buchkauf
The Fat Firm, Prabhakant Sinha, Andris A. Zoltners, Stuart J. Murphy
- Sprache
- Erscheinungsdatum
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Fat Firm
- Sprache
- Englisch
- Autor*innen
- Prabhakant Sinha, Andris A. Zoltners, Stuart J. Murphy
- Verlag
- McGraw-Hill Trade
- Erscheinungsdatum
- 1997
- Einband
- Hardcover
- Seitenzahl
- 280
- ISBN10
- 0070443920
- ISBN13
- 9780070443921
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,15 von 5 Sternen
- Beschreibung
- Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.