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Greek Whisky

The Localization of a Global Commodity

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  • 248 Seiten
  • 9 Lesestunden

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Exploring the social significance of Scotch whisky in Greece, this ethnographic study delves into its role as a symbol of national identity and modernity. It traces three distinct trajectories, examining how various networks project and negotiate the meanings of Scotch. Through an analysis of the Greek cultural industry's mediascapes, Athenian nightlife, and North Aegean drinking habits, the book reveals Scotch's association with modernity, popular music, and a lavish masculine lifestyle, highlighting its impact on contemporary Greek society.

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Greek Whisky, Tryfon Bampilis

Sprache
Erscheinungsdatum
2013
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(Hardcover)
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Titel
Greek Whisky
Untertitel
The Localization of a Global Commodity
Sprache
Englisch
Autor*innen
Tryfon Bampilis
Erscheinungsdatum
2013
Einband
Hardcover
Seitenzahl
248
ISBN13
9780857458773
Reihe
Schlagwörter
Ethnographie
Beschreibung
Exploring the social significance of Scotch whisky in Greece, this ethnographic study delves into its role as a symbol of national identity and modernity. It traces three distinct trajectories, examining how various networks project and negotiate the meanings of Scotch. Through an analysis of the Greek cultural industry's mediascapes, Athenian nightlife, and North Aegean drinking habits, the book reveals Scotch's association with modernity, popular music, and a lavish masculine lifestyle, highlighting its impact on contemporary Greek society.