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Focusing on the relationship between customer expectations and perceived service quality, the book provides a framework for managers to assess and understand these expectations. It emphasizes the importance of building a branded service culture that consistently surpasses what customers anticipate, thereby enhancing their overall experience.
Buchkauf
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand, Hamish Pringle, William Gordon
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Brand Manners: How to Create the Self-Confident Organisation to Live the Brand
- Sprache
- Englisch
- Autor*innen
- Hamish Pringle, William Gordon
- Verlag
- Wiley
- Erscheinungsdatum
- 2001
- Einband
- Hardcover
- Seitenzahl
- 250
- ISBN13
- 9780471496069
- Kategorie
- Alte Werbung
- Beschreibung
- Focusing on the relationship between customer expectations and perceived service quality, the book provides a framework for managers to assess and understand these expectations. It emphasizes the importance of building a branded service culture that consistently surpasses what customers anticipate, thereby enhancing their overall experience.