Strategic Benchmarking

Autor*innen

• Gregory H. Watson

Parameter

• Handel
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Describes the best methods to use inter-business cooperation to improve strategic planning and thereby increase competitiveness. All types of benchmarking are examined including process, strategic and global. Features actual case studies of benchmarking applications from Hewlett Packard, Ford, General Motors and Xerox.

• Sprache: Englisch
• Erscheinungsdatum: 1993
• Einband: Hardcover